You Will Need to Write a Business Plan

You can’t run from it, you can’t hide from it, sooner or later you will need to have a written Business Plan. Whether you need a bank loan. An investor, or other factor in order to scale your business, a business plan will be asked for. Yes, I hear you, “I’m a chef, I’m a pitmaster, I’m here to smoke food for customers, I’m not into that stuff.” If you are in business, you are already “into that stuff.”

Writing a business plan doesn’t have to be difficult or complex. If you follow this guide, you will have an easier time of it. Some advice: Do it now because when you need to show your business plan, rushing at the last minute to create it will hurt your outcome.

Business Summary

A summary of your business is where you begin. It describes your business and its potential and serves as a table of contents regarding each section of your plan. It’s all about basics: the name of your BBQ business, where it’s located, when it was founded, the type of BBQ business, e.g. a restaurant, food truck, catering, etc. BTW, stay away from jargon and industry buzzwords.

Growth opportunity and viability. Summarize your market research, including market size, growth potential, and marketing trends. Highlight the opportunities in the market and how your business will benefit by them.

Your menu.

Discuss the  BBQ you offer customers. What makes your BBQ different and why it will attract people. For example, you offer smoked meat, barbecue and your own rubs and sauces but you work with local sources for freshness and mutual community support. Describe how you find the ingredients for your meals, spices, and essential items. Make sure to draw attention to any organic or regionally grown items you use. Talk about how you uphold quality standards all through the cooking and preparation process.

Sales and marketing strategy.

Describe your sales and marketing strategies—what marketing platforms you use, how you plan to attract and create loyal customers.

The numbers.

Present your financial projections for the initial years of business operations. Include any capital or investment requirements, associated startup costs, projected revenues, and profit forecasts.

It’s crucial to convey your aspirations and vision. Mention your short-term and long-term goals; they can be specific targets for revenue, market share, or expanding your services.



The business overview section of your business plan offers detailed information about your company. The details you add will depend on how important they are to your business. Describe your business in this section by providing the basic information: Describe the legal structure of your BBQ business, whether it is a sole proprietorship, LLC, partnership, or other.

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